When Paducah Bank talks on social media, people listen.
Its posts can generate tens of thousands of impressions and strong engagement. One Facebook post in January — about a cookie business coming to town — had 15,000 reactions. These are stats few financial institutions can claim, especially ones the size of this $910 million-asset bank in Paducah, Ky.
The enviable reach is one benefit of the bank’s social media room, which it created in November 2022. It converted one of its seven conference rooms to a space for videotaping a variety of content, complete with three different “sets” to use, as detailed in this article.
The investment has paid off, says Susan Guess, the bank’s chief marketing officer.
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