How this small-town bank boosted its video views on social media by 800%

In November 2022, a Kentucky bank converted a conference room into what its chief marketing officer dubbed the "social media room," where it could create videos for posting on Facebook and other platforms. A year later, its social media engagement is up 60%. and its video views are up more than 800%. Here are some of the lessons learned from nearly a year of leaning into this effort.

When Paducah Bank talks on social media, people listen.

Its posts can generate tens of thousands of impressions and strong engagement. One Facebook post in January — about a cookie business coming to town — had 15,000 reactions. These are stats few financial institutions can claim, especially ones the size of this $910 million-asset bank in Paducah, Ky.

The enviable reach is one benefit of the bank’s social media room, which it created in November 2022. It converted one of its seven conference rooms to a space for videotaping a variety of content, complete with three different “sets” to use, as detailed in this article.

The investment has paid off, says Susan Guess, the bank’s chief marketing officer.


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