How to convert customers to paperless billing
Some customers might prefer paper bills for perceived benefits like record retention and physical reminders of upcoming payments due. However, the global pandemic has increased the demand for paperless everything. Providing a choice between the two options is important. But e-bills can provide benefits for billers and customers alike.
What are some ways your organization can encourage a permanent switch to e-bills? Here are six techniques to consider.
- Present digital bills designed with users in mind
Paper bills are designed to help readers easily identify important account information on the first page. A digital bill must present an equally easy-to-read design customized for the screen it’s displayed on (desktop, tablet, or smartphone). It must also allow users to quickly identify the amount owed, due date, and any additional fees or charges without unnecessary clicking, scrolling, or searching. Delivering an easy-to-use electronic billing experience is the first step in convincing customers to move away from paper.
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