How to evaluate financial education programs

Eight ideal features to look for

Across North America, credit unions are considering financial education programs to meet a growing demand for financial knowledge from their employees and members.

Factors such as extended life expectancy, fintech and an increasingly complex array of financial products and markets are driving the desire by people of all ages to take more responsibility for their financial lives.

Financial education (or literacy) programs come in all shapes, sizes and prices. So how does a credit union decide what is best for their needs? These are the things that I recommend as ideal features in a financial education program.

1. Storytelling + Fun Teaching Methodology

Look for a teaching style that combines storytelling and fun. Storytelling is one of the oldest and most effective forms of learning. Enjoyable education is more engaging and productive.

 

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