In part two of our chat with CU Grow’s President James Robert Lay, we discuss the seven steps to telling a story that sells, the role of the consumer and the role of your credit union, and the new way to sell by simply helping. All this and more encompass framing an effective digital marketing blueprint for credit unions. Pretty potent and practical advice that is right in the credit union wheelhouse of serving its members well. Check it out and let us know what you’re doing in this area.

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