1. Go digital and engage with younger generations
Millennials and Generation Z are not so different: they both share the need for a financial partner that can help them organize money, while pacing with an ever-changing economic scenario.
Some of the Generation Z are focused, among others, on having the chance to get a personal loan, even if struggling in achieving a solid professional career. Some of the Millennials are keen on sharing ownership, not only bank accounts, as this element resulted in a truly differentiating point after the 2008 financial crisis.