How to humanize your staff in a digital world with Katie Woods

Relationships take work. But take away in-person interaction and digitize, well, everything, and you’ve got yourself a whole new mountain to move when it comes to winning (and keeping) the hearts of your members and customers.

That’s where humanizing your staff digitally comes in. And it’s precisely what Katie Woods, AVP Marketing Coordinator at R Bank, has done. She shares her valuable insight this week on CRMNEXT’s Banking On Experience.

What’s covered?

Origin story: Katie’s initiative around humanizing staff.

With everything moving forward to digital, Katie was facing the challenge of establishing and maintaining the personable and very high touch relationships her customers had come to expect. (Bet you can relate!)

 

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