How to improve the success of your credit union website

In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results?

We’ve got three words for you: Conversion Rate Optimization (CRO). By focusing on this process, you can influence your conversion rate in the right direction and encourage people down the funnel.

Now we could write a whole post on Conversion Rate Optimization, but our goal for today is to give you a nice and tidy overview before you dive into the nitty-gritty details. Let’s take a look at the four steps you can take to increase your conversion rate.

What are the steps to Conversion Rate Optimization?

1. Analyze: Analyze your conversion funnels to see how they are performing. What’s working, and what isn’t? Where are the biggest dropoffs?

 

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