Even that cartoon-strip cop Dick Tracy, with that fancy two-way wrist radio in 1946, could never have envisioned that folks would be trotting around 70 years later with digital fitness devices and miniature computers strapped around their arms.
“You don’t have to look far to catch a glimpse of someone wearing the latest wearable technology, such as an Apple watch (ticker: AAPL) or Fitbit (FIT),” says Terence Pitre, an accounting professor at Saint Mary’s College of California. “It’s logical to wonder just how good of an investment in this technology would be.”
Then again, that’s not exactly an issue your tech bauble can surf the Internet to answer – not even Apple’s over-the-top watch, complete with a 38 mm, 18-karat yellow gold case and bright red belt buckle that retails for $17,000. (But there’s free shipping!)
No matter how many of those fly off the shelves, or waddle pretentiously, it takes a different measure to determine how watches and fitness devices in the 21st century translate to value for the companies that make them. And a good place to start is with Fitbit, which got into the game well before anyone, in 2007. Its pantheon of products, which track data including steps walked, sleep quality and heart rate, helped the company go public in June.continue reading »