How to KISS your marketing strategy

by Mark Arnold, On The Mark Strategies

If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well.

KISS is a simple acronym you can use when it comes to analyzing your marketing strategy. All credit unions and banks have gaps when it comes to communicating your messages effectively. And the best way to discover those gaps is to analyze your marketing.

As you review or audit your marketing, use the KISS acronym and method. And no, in this context KISS does not stand for Keep It Simple Stupid

Rather when looking at your marketing look for things you should Keep, Improve, Stop or Start.

 

continue reading »

Featured