How to leverage consumer trends to grow your loan portfolio

Home lending has become increasingly more difficult in today’s evolving marketplace. The main factors driving these lending challenges include:

1. Evolving competition
2. Shifting consumer demographics
3. Increasing loan rates

While market disruption and rate prices do create some lending challenges, they also create some opportunities.

To meet the growing marketplace demand and pull lending opportunities away from evolving competitors, lenders are finding new ways to diversify their home loan offerings. Addressing home trends among today’s consumers is one way financial institutions can overcome loan challenges to attract new borrowers and drive loan revenue.

 

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