So you’ve hired a creative marketing agency for your credit union or bank. Congratulations!
But now what?
It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little green with envy and think, “We need that too!” So they hire a creative marketing agency to add a little spice to their collateral.
The marketing vendor comes on board and…nothing productive happens.
Wheels spin. Emails fly. Headaches ensue.
It doesn’t have to be this way.
Here are six easy ways to make sure your creative agency works for you, and not the other way around.
continue reading »