How to market to prospects in 15 seconds

What is the biggest objection to banking with you? Many credit unions and community banks point the finger at rates and service, and then tack on a qualifying statement, “but we’re competitive.” There’s not a lot of confidence or conviction there.

If you have 15 seconds to communicate a message, keeping in mind that the average person now has an attention span of eight seconds – a second slower than your average goldfish – what do you say? What makes us human is our need to be loved, understood and respected. Therefore, we spill our guts out. Or to put it another way… word vomit.

It truly is like going on a nervous date, and the conversation is one-sided. The last thing you want is for the other person to go home feeling you were not at all interested in getting know him or her.

What’s the age-old answer to what women (and men) want? They want someone who wants to discover them.


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