How to operationalize your brand

Four ways to live your brand across the entire financial institution.

One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?”

The simple answer: you must operationalize your brand. While I use the word “simple,” operationalizing your brand is anything but simple.

However, the credit unions and banks that have the most success with brand initiatives are those that that invest in taking deeper steps with their brand. They move it from being a marketing initiative to an organizational wide initiative.

They operationalize their brand. But how do you live your brand across the entire credit union or bank? Here are four ways to operationalize your brand:

 

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