How to optimize credit union video content for facebook

March 11, 2016 by Meredith Olmsted, Social Stairway

Here’s the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook?

Definition: ‘native Facebook video’ – a video file that is uploaded directly to Facebook rather than shared on Facebook with a linking url from another site like Vimeo or YouTube.

According to one recent study of Facebook pages using videos, 96.4% of these videos were posted directly to Facebook as native videos rather than shared through another platform. AND the Facebook native videos have engagement rates MUCH higher than those shared from other platforms.

With the Facebook video uploader you can set custom starting thumbnails, include keywords and titles and even narrow the audience for your videos. The funtionality is fantastic!