How to successfully launch and live core values

A core value is a principle that guides an organization’s internal conduct as well as its relationships with the external world. Companies that are guided by those core values tend to have greater success. Think ZapposToms Shoes and Chick-Fil-A.

Every financial institution has values. They not be in writing. They may not be on a wall. And they may not even be the right ones. But rest assured your credit union has values. But do core values really matter to a financial institution? They absolutely do if you want to enjoy more success and more growth.

One credit union that recently launched and is now living their core values is DuGood Federal Credit Union in Beaumont, Texas. Their vision statement is “We will be a leader in the cooperative industry, responding to the changing needs of our members and our community.” But what does that really mean to their staff?

To reinforce that vision the credit union developed eight core values as guiding principles for the organization:

  • Commitment
  • Community
  • Empathy
  • Family
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