If your credit union or bank marketing strategy doesn’t include community involvement during the holiday season, then you’re missing the mark.
Consumers today—specifically millennials and Gen Z—are increasingly cause-driven. They buy from and work with brands they believe are making a difference in the world. A survey from Fortune magazine indicated that nearly two-thirds of millennials would prefer to work for a company who gives to charity. Thus, by showing a strong presence in the community, you’re already off to a great start in reaching these key demographics.
So how can you maximize these charitable investments and see a direct return?
It’s never easy to say “no” to donation requests this time of year, especially for those of us who are in the financial industry specifically to make a difference in others’ lives. But by saying no to some things, you’ll ultimately make a bigger difference with the dollars you do give.
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