How to use charity involvement for positive market awareness

If your credit union or bank marketing strategy doesn’t include community involvement during the holiday season, then you’re missing the mark.

Consumers today—specifically millennials and Gen Z—are increasingly cause-driven. They buy from and work with brands they believe are making a difference in the world. A survey from Fortune magazine indicated that nearly two-thirds of millennials would prefer to work for a company who gives to charity. Thus, by showing a strong presence in the community, you’re already off to a great start in reaching these key demographics.

So how can you maximize these charitable investments and see a direct return?

It’s never easy to say “no” to donation requests this time of year, especially for those of us who are in the financial industry specifically to make a difference in others’ lives. But by saying no to some things, you’ll ultimately make a bigger difference with the dollars you do give.

 

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