How to use culture and perks to achieve hiring happiness

Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.

Some interesting things happen in Williamsport, PA. For one thing, it’s the home of the Little League World Series. For another, it’s where a not-so-secret secret sauce of culture and perks has helped a small cooperative punch well above its weight in staffing and thought leadership.

Through a pandemic that has left many employers grasping for straws, Horizon Federal Credit Union ($135.4M, Williamsport, PA) has seized the opportunity to grow while picking and choosing candidates who fit its culture and needs.

Horizon had 21 employees when Justin Howard came aboard as president and CEO in April 2015. Now, it has 44 FTEs and eight part-time slots and has added 14 new positions in the past year to accommodate its expanding footprint — it now has six branches — and new mortgage department.

As for thought leadership, Horizon sponsors Expand Expo, a leadership training and development conference set for Oct. 24-28. Approximately 300 credit union professionals are expected at the session featuring 20 presenters, a vendor show, and a setting at a Pocono Mountains resort that lays claim to having the largest indoor water park in America.


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