How visual is your credit union?

Instagram, Google+, Pinterest, Snapchat, YouTube and Vine – call them the six-headed photo and video monster.

Once you take Facebook out of the equation, these sites are where the visuals live. Added together, these six sites are attributed to billions of videos and photos posted every day around the world – and it’s where your members (especially the younger ones) are.

Did you know (according to some smart sciencey-people), that we process photos 60,000x faster than the written word? This is why these sites are growing with the younger crowd and why “selfie” is now in the dictionary.  And why, according to social marketer Heidi Cohen, “60-percent of consumers are more likely to consider or contact a business whose images appear in local search results.”

How should your credit union plan for a visual social world? Here are a few ideas:

  1. Create “How-To” Images – step-by-step photos are incredibly popular. Showing your members how to carry out a task that may seem difficult is a powerful tool!
  2. Infographics – these visuals represent potentially complex information and data presented in a quick and clear digestible way. Want to create your own? Try this free tool.
  3. Reviews – have a great review someone posted on Yelp? Screenshot it and share it!
  4. User-Generated Photos/Videos – it doesn’t get much better when you engage members to share their own visuals. You’ve just opened your Credit Union to a much bigger audience.

You’ll notice I’m keeping this article short because while you’ve been reading it I’ve been posting photos of my dog on Instagram.

Michael Ogden

Michael Ogden

Michael has been in the social media business for more than a decade inside the credit union, technology, financial and food industries. He’s the founder of For3, LLC, which ... Web: www.for3forgood.com Details