If ‘omnichannel’ is overused, think ‘connected devices’
Geolocation and smart assistants are new avenues to providing members with a high-value experience.
Using a new generation of connected devices, credit unions can provide highly relevant, personalized product and service offerings to foster stronger relationships with members. The most successful credit unions won’t deploy the Internet of Things simply because it is available. Instead they will set up connected devices for members to use in a way that creates genuine value, using the technology to engage members in the right context and deliver a positive experience.
In the early 2000s, when smartphones became mainstream and personal computers became indispensable, credit unions of all sizes began to realize the importance of engaging members across all channels, rather than just through the physical. This gave rise to the often over-used buzz word, “omnichannel.”
Today there are more ways than ever for credit unions to interact with members, including smartphones, smart watches, fitness trackers, as well as smart assistants like Alexa and Siri.
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