In 2016 credit union member service will be more important than ever!

This blog by Today’s Credit Unions does a nice job of summarizing why the continued focus on Credit Union member service remains so very, very important in 2016.

As Economy Improves, Customer Satisfaction Takes a Hit

American consumers are feeling less satisfied with the level of customer service they are experiencing, a new study shows. This is happening despite – or perhaps because of – an improving economy.

The University of Michigan’s latest American Customer Satisfaction Index showed that customer satisfaction was down across the board in 2015.

According to ACSI officials, of the 43 industries tracked by ACSI, only five improved, while 30 declined and the rest had no change.

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