As inbound marketers, we use blogs, social media, emails, great content and SEO to attract, convert, close and delight.
Many traditional sales and marketing staff members are skeptical that inbound marketing for credit unions is an effective way to retain and grow membership and cross sell new products and services. But for our clients we’ve seen that those who incorporate inbound techniques into their marketing strategies are getting some great results!
The way consumers seek out information has changed significantly, and your marketing efforts need to change as well. People no longer get in their car and drive to branches to find out more information about loans or CD interest rates, they turn to the internet for their initial research.
Having a big beautiful sign outside of your perfectly placed credit union branch is not the only way to attract potential new members, you need an online presence that captures leads before they even leave their house.continue reading »