Which would you prefer:
You use print, radio, TV, and banner ads to attract new members and market specific products and services.
You let eligible, already-interested parties come to you for those same products, services, and membership benefits.
Those options represent the difference between outbound and inbound marketing. Of course, you don’t have to choose between them. You can (and should) use both methods. But if your credit union is interested in inbound marketing—and letting leads and prospective members seek you out—then this primer should help.
continue reading »