Imagine a world where ‘It got lost in the mail’ is no longer a viable excuse for late or missed payments. Not only is payment processing an essential operation for any business, it is also a point of contact that directly correlates with customer satisfaction. If there was a way to increase borrower satisfaction by tweaking your payments process to a more convenient model, would you buy in?
Companies in every industry have had to adapt to growing consumer expectations for financial interactions that are fast, easy, and secure. Experiences with online retail firms like Amazon have conditioned consumers to expect a seamless payment process where debit or credit cards can be used with the click of a button from any device—or even activated through voice commands. That retail experience has evolved into strong payment preferences that have influenced how consumers want to manage their loan payments.
Both consumers and servicers benefit when servicers offer debit card payment options. For consumers it’s easier, instant, convenient, and cheaper, resulting in a positive user experience. Since people typically have their debit cards on hand, it’s easier to make a payment on the go rather than trying to recall a routing or account number. For collections servicers, for example, a study conducted by Visa found that implementing payment by debit in collections cut 80% from customer call times— an incredible savings of time and resources. Millennials, the largest generation at more than 75 million, 78% have shown a definite preference for debit cards. Providing them with an easy, seamless bill-paying experience is an opportunity to build relationships with a cohort that has less entrenched loyalties to name brand lenders or servicers—and a long runway for financial service needs.
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