Innovation is as close as your living room

Five ways to gather deep and valuable insights

In the 11 years that we’ve been growing innovative ideas at Filene, we have developed a methodology for innovation that is grounded in human-centered design. At its core, HCD is about solving the biggest problems for your members, potential members and employees.

To solve these problems, we must first understand the problem to solve. That begins by gathering insights–observations about what people are experiencing, going through, struggling with and even what they are thrilled about.

Insights that might lead to innovation can come from anywhere: sitting in one of your branches and watching members; engaging with colleagues at a conference; or from a conversation with a friend over coffee.

One of my most recent insights surrounds the future of diagnosing ear infections from the comfort of your home. And it translates well to credit unions.

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