Inside credit union marketing: 6 video production mistakes

How to make your videos look and sound good

In my last two video-related columns–“Why You Can’t Be Afraid of the Camera Anymore” and “What Kind of Messenger Do You Want to Be?”–we discussed the many reasons to start up your credit union’s “video game,” along with who you want to “be” while delivering your video messages to achieve maximum impact. In other words have a why and a how in producing and delivering your credit union’s video productions.

In this piece, we’re going to venture to the other side of the tracks and gently suggest what not to do in your video productions. Even though you want these productions to be as genuine and authentic as possible (no Hollywood glitz, please), there are so many ways they can backfire. So listed below are six things not to do in your videos so they look good, sound good, and are free of distraction:

1. Camera too close (a.k.a. Wizard of Oz effect)

Remember the scene in the Wizard of Oz when Dorothy and the gang met the ghostly, giant talking head of the great Oz? It was menacing. This giant head, surrounded in bursting flames, connected to nothing and spouting unruly demands, was downright unsettling. It caused the Cowardly Lion to run and jump out of a window. That’s not good.

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