Inside Marketing: Credit union taking community involvement to the next level

Desert Schools FCU celebrates 75th anniversary with an online charity campaign.

by. Cathy Graham

Community involvement is one of the best ways to get to know the people your CU serves and gain an edge on your competition. According to McKinsey & Company and the Boston College Center for Corporate Citizenship, showing social responsibility in your community can add significant value to your business’ bottom line, as environmental, governmental and, in this case, social contributions can enhance business and revenue growth.

It is crucial for credit unions to understand the powerful influence that the collective social consciousness, or community, has on business to be successful in all aspects of what they do.

Desert Schools Federal Credit Union, Phoenix, has always been deeply involved with the community through donations of time, money and resources. However, as we celebrate our 75th anniversary this year, we knew we needed to go beyond our usual donations and involve the community around us on a much deeper level. Enter Desert Schools’ Shine On campaign.

We launched this campaign to celebrate 75 years of success and growth in Arizona, calling attention to six causes that truly deserve recognition every day – and to those who work tirelessly to make our community a better place to live. Our goal is to shine a light on these charities, first and foremost, by simply creating a greater awareness of these causes that serve the communities around them. A second goal is to reward them with a grant to continue the stellar work their organization is known for.

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