Inside Marketing: Digital targeting in a cookieless world

As privacy laws and consumer behavior evolve, credit unions will have to shift their marketing strategies around personalized messaging.

You’ve likely seen Apple’s recent ads touting its privacy options and the ability for consumers to choose who tracks their data. And, as a consumer, you’ve probably felt just like Felix in that ad as every shop and brand he has contact with tracks his every move. After all, those ads that “follow you” across the internet have always been a little creepy.

So, consumers may be happy to hear that cookie-based digital tracking as we know it is changing. Some drivers of these changes include:

  • the EU’s privacy regulations (also known as GDPR)
  • Apple’s intelligent tracking prevention feature in Safari

 

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