I recently attended The Financial Brand Forum in Las Vegas, Nevada.  The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics…one session in particular is top of mind for this blog.

On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media.  I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success.  One thing that was shocking to me about her presentation, was when she said her Bank wasn’t on Instagram.  When an audience member asked why, the Director of Social Media responded with “our Bank likes to take their time when deciding which social media platforms we should be on, and I’m not so sure where Instagram is going to go.”  I can understand her response, but I respectfully disagree with her…and here’s why:

Don’t wait.  Run!

As we know, most credit union member populations are aging.  With over 700 million monthly active Instagrammers, the platform’s primary age group is 18-29 years old (aka millennials), which is the perfect market for credit unions to target to grow their membership.

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