Instead of start… stop. Just stop.

It’s now July and time for a mid-year review. I’m willing to bet there are a quite a few to-dos left on your marketing plan that haven’t moved forward – or worse, haven’t seen the light of day. So, what’s keeping your community bank or credit union from achieving success?

Too many other commitments. Far too many distractions. Maybe you had a big project that needed to be broken down into smaller goals. Or perhaps there was a lack of marketing planning and strategy in the first place.

Before you turn your attention to adding projects to maximize growth, let’s focus on what you can stop doing. If you are under the gun, adding unsubstantiated tasks is a sure-fire way to feeling like you’ve been hit by a truck in the second half of 2018. You can slow down your momentum by piling on too much.

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