Integrated Marketing on the Rise – Financial Services Lead Charge

Financial Services firms lead the way with Automotive, Retail and Healthcare

According to a new industry report, more and more organizations are embracing integrated marketing; an approach that integrates online, mobile and social media with traditional print-based marketing. The comprehensive 325-page research report from the Print Industries Market Information and Research Organization identifies trends in the use of various media in marketing campaigns and discusses print’s role in integrated marketing.
The research, conducted by InfoTrends, explores the growth of integrated marketing overall and identifies the key vertical markets that are adopting an integrated marketing approach. According to the study, companies spent $15 billion on integrated marketing in 2011. Analysts predict that spending will reach $25 billion annually by 2016.
Financial Firms First to Integrate
The PIMIR report says that the adoption of integrated marketing is spreading fast. The financial services sector is the fastest growing market vertical and is projected to increase at approximately 18% CAGR over the five years. Rounding out the remaining top five markets are automotive, retail, food and beverage, and healthcare.
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