Is your AI model actionable?
It feels like everywhere you look these days, you see companies of all types leveraging advances in machine learning, natural language processing, and other forms of artificial intelligence. Through this increasingly trending technology, they provide relevant and instant recommendations to consumers.
From Amazon to Netflix to the majority of online shopping merchants, firms are using AI modeling to enhance the customer experience.1 Consumers appreciate the use of data to personalize their entertainment experiences and online shopping journeys. It’s no different with their banking products and services.
The idea of financial institutions using their account holders’s product adoption and utilization data, along with other financial spend patterns and lifestyle insights, to identify cross sell opportunities is fundamentally no different from any of the other services consumers use on a daily basis.2
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