Is Your Credit Union Speaking Klingon?

By DeAndré Upshaw

Truth: I have no idea what half of the correspendence from my financial institution means.

Even when i do understand it, I’m not sure why its happening – what is this $3 fee for? Why do I have a checking fee?

This even extends to other dealings with my financial institutions. Banners at branches, flashing graphics on websites – sometimes it feels like my credit union is speaking a different language than I am!

Many terms that may be familiar to people who work day in and day out in a credit union enviroment may be Greek to your members. One way to alleviate this is to consider simplifying phrases that might be difficult.

Ask your tellers what are some of the common questions they recieve regarding terms. You may even consider including a glosary of terms with each statement or making it easily availible online or in branch – that way when your members sit down to go through their finances they have a handy guide to help them understand their finances better.

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DeAndre Upshaw

DeAndre Upshaw

DeAndre Upshaw is a champion of social media tools and technologies that grew up forcing his family and friends to perform in short films he wrote, directed, and produced. They ... Web: agencyentourage.com Details