It’s all about the experience
What will really drive card loyalty in the not-too-distant future? The experience, and not so much the offer, sources are predicting.
Pricing and perks have long been up front in the window display when it comes to plastic cards, but payments analysts are saying a new competitive differentiator is emerging when it comes to loyalty: the level of service and the digital experience for the cardholder.
Indeed, as CUToday.info reported, a new Mastercard study reveals loyalty programs today need to be more than just points and miles.
The report posits exceptional customer service, digital access, and ease of use have displaced economic traditional points and rewards as the most important components for building loyalty.
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