It’s official – purchasing life insurance has gone digital!

We’ve been living through the digital transformation for years, but the COVID-19-related disruptions of 2020 really kicked it into overdrive. Millions of Americans had to adjust to working from home, learn how to navigate eLearning environments for their kids, figure out how to order groceries and food online, if they hadn’t before, and find new ways to interact with businesses digitally to perform daily tasks.

As a result, even the most reluctant adopters of digital technology are now competently using video messaging platforms, mobile apps, and web services to communicate and transact business. Now more than ever, we expect to be able to access information, make decisions, and complete transactions with the click of a button.

Digital quotes for life insurance have been around for a while, but now, online purchasing is more common, providing a convenient, modern approach to protecting your loved ones. In this blog post, we’ll discuss how digital accessibility is transforming the consumer acquisition process for life insurance.

 

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