It’s the holiday season!

Is your credit union prepared to capitalize on increases in member spending?

Back to School is over, Fall and pumpkin spice are in the air, and your members are already thinking about holiday purchases, and it’s only the end of September.  If you have a co-worker who has marked the employee break room calendar with a countdown of the number of paychecks left before the holidays, now is the time for your credit union to create holiday credit and debit usage campaigns to compete for transactions, and capture the projected increase in holiday spending this year.

According to the ICSC (International Council of Shopping Centers), Holiday Shopping Intentions Survey, nearly one third of holiday shopping started as early as August. Survey results indicate consumers will spend an average of $728 on gifts this holiday shopping season, with Millennials playing a major role in retail success by spending $554 using their debit cards or cash.

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