As the saying goes, content is king. It seems this trend will continue this way for some time, as marketers notice ongoing impact on building awareness, increased customer engagement, as well as lead quantity and quality. However, the rise in demand from consumers eager for digital content also means that content marketing will become more competitive than ever. To stand out, marketers would do well to keep an eye on having a varied content mix, responding to shifts in customer attitudes and demands, and establishing solid, data-driven metrics that allow marketing teams to map customer behaviors and impact.
On the agenda is the growing focus on changing up the old format. Blogs and social media remain the mainstay for many organizations, especially financial institutions, but innovators are looking toward channels that emphasize visual language, such as interactive content, live streaming, virtual reality, etc. In short, anything that is fast, iterative, engaging, and relevant.
Content marketing is about to get very competitive, and in a world where your rivals may have much bigger budgets and larger marketing teams, you’ll need to stand out. Effective marketing can’t be done without a proper strategy, but you don’t necessarily need a detailed plan for every piece of content you put out. On-the-fly content is a great way to stop wasting time and seize your audience.
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