Last-minute ways to help your cardholders win with Amazon Prime Day deals

While the outlook for a robust holiday shopping season is looking bleak, especially for in-store purchases, Amazon is doing its best to capitalize on early holiday spending by launching its Prime Day shopping deals on October 13-14. This annual event has traditionally been held in July, so the change to October is certainly a new twist. If your credit union has not prepared for the great discount opportunities that Prime Day offers your cardholders, there is still time.

During COVID-19, online shopping has become the norm for everything, from groceries to car tires. In August, Google reported that 25% of shoppers went online to buy something they would normally purchase in a store. Online shopping is no longer just a trend – it has become a necessity. Capturing the elusive Amazon card-on-file position during Prime Day could be as easy as helping your cardholders navigate the fast-and-furious 48-hour online shopping blitz.

Credit unions can play a valuable role in Prime Day by arming their cardholders with the knowledge they need to maximize savings and win big during this promotion period. Simply sharing these quick nuggets with your members via your communications channels can provide an added boost for your credit or debit cardholder spending.

 

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