Latino Credit Union Visionary Leaves Legacy

‘Hispanics need CUs as much as Credit Unions need Hispanics.’

By Miriam De Dios

Warren Morrow, like many of us, came upon credit unions unintentionally: A Tucson, Ariz.-based credit union helped him and his father obtain a loan when he started college.

The loan paid for the car he would drive from Arizona to Iowa where he attended Grinnell College. What Warren didn’t know at the time was that he would ultimately leave an indelible mark on the credit union movement.

On Feb. 15, 2012, Warren’s family, friends, coworkers, the credit union movement, and the Latino community suffered an inexplicable tragedy when Warren passed away at the age of 34. Warren is survived by his wife, Christina Fernandez-Morrow, and eight-year-old daughter, Ariana.

As we remember Warren’s passing on this tragic date, there will be much sadness and disbelief among the many people Warren touched. But there will also be many things to reflect on and be thankful for as we look back on his immense impact.

During his 34 years, Warren was nothing short of amazing. He accomplished what many of us only dream of.

Warren was the founder of Coopera, a full-service Hispanic market solutions company with a focus on credit unions nationwide. Based in Des Moines, Iowa, Coopera is owned by Affiliates Management Co., the holding company of the Iowa Credit Union League.

Warren embodied the traits of a visionary leader with a selfless heart—a unique combination. He was soft-spoken, caring, wise, passionate, inspirational, and humble.

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