Leaders in Lending | Ep. 66: Understanding the people behind the numbers in fair banking

Data is critical to lending institutions, but financial institutions must remember that there are people behind the numbers.

With a focus on fair lending practices, financial literacy and compliance –  Britt Faircloth, SVP, Fair Banking Officer at Valley Bank, offers her insights on how financial institutions can partner with their compliance teams to offer the right products for their communities.

More than a number

As a fair banking officer, Britt is involved in every product or service at Valley Bank — from conception and design to marketing, disclosure, delivery and complaints.

Britt describes the role as one designed to help make sure the products the bank puts into the world are meeting the needs of the community. She ensures that the products are fair and transparent, so that they always match consumer expectations.


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