Being successful should never be your No. 1 priority. Your first priority should be to make your members successful. Reverse these priorities and your success is in jeopardy.

Don’t get me wrong; your success is important, and while my clients hire me to help them grow faster and more reliably than they ever thought possible, without a doubt my most successful credit union clients have shifted their No. 1 priority away from accelerating their own success to accelerating the success of their members.

Most credit union leaders nod in agreement with the notion of prioritizing a member’s success, but when you pull back the curtain and look at what’s happening on a day-to-day basis, you’ll find that daily priorities shift their focus away from member success, growth and well-being, to their own well-being and success. How do you know if you have prioritized your member’s success rather than your own success? Here are my five strategic priority-setting questions. By rating yourself on these five questions you will be able to calibrate your focus using a 1 – 10 scale. The higher your score, the higher your member focus.

 

continue reading »