The lesson banking should learn from the Trump election

I’m going to break a promise I made. Some time ago, I vowed to never publish a “what banks could learn from ___” post after seeing so many horrible posts trying to capitalize on some recent event.

Here’s the ironic — and, it turns out, important — thing about that. You don’t really care that I’m breaking a promise, do you? After all, you probably figure “Hey, if I can get some value out of what he’s saying, what do I care if he breaks some stupid promise?”

Ironically, that’s actually the point of this post, and the lesson bankers should take away from the election.

As much as it shouldn’t be this way, the personal integrity of the candidate didn’t matter. The fact that Trump said what he said during the campaign, and did what he did over the past 20 years, ended up not mattering to more than 60 million people in the U.S.

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