Let the calendar chart your Lifecycle Marketing Campaign

It’s the middle of December, with Thanksgiving just behind us and Christmas, Hannukah and Kwanza just ahead. Are you using the calendar to inspire your Lifecycle Marketing Campaign? Each of these holidays lends itself to some type of communication from you and each is a great excuse to be in touch with your members.

Here are three reasons to maintain a Lifecycle Marketing Campaign (or launch one if you don’t already have one in place).

1. Every time you send a statement or bill to your member, you’ve opened the door to a one-on-one conversation. Take advantage of it. Transactional documents are opened and read 97% of the time according to InfoTrends. That makes your monthly statement the perfect place to include a targeted message because it’s almost guaranteed to be noticed.
2. It’s easy. Simply put it’s delivering the right message, at the right time, through the right channel, to the right member. But you think you’re too busy to implement or maintain a Lifecycle Marketing Campaign? Start off slowly and ease into it. Look at the marketing materials you already have and repurpose them. Down the line you can create materials specific to a new campaign.
3. You already have these members on board. You want to keep them, right? Use the calendar as a way to stay in touch with them throughout the year. Pick any of the upcoming holidays and give your members a reason to celebrate. Don’t feel like using the calendar? How about sending out a survey to get member input? Since part of the reason you’re staying in touch is to keep them, it’s good to know how they feel about your credit union and if you’re meeting their expectations.

Lifecycle Marketing doesn’t have to be complicated, and once you’re up and running, you’ll be amazed at the results. From welcome postcards to calendar inserts to win-back programs, lifecycle marketing can help you grow and nurture long-term relationships with your members.