Gone are the days of one-size-fits-all sales funnels. Instead, e-commerce marketers must rely on personalization and customer engagement to cut through the noise in a customer’s inbox and turn clicks into sales.
Thankfully, advances in artificial intelligence have made it easier than ever for small business owners to target individual customers with messaging that converts. From sophisticated email algorithms, to chatbots and app notifications, AI can help you track and respond directly to customer behavior insights.
Customers are starting to expect more personalization from online retailers, too. According to the Kissmetrics blog, 79% of customers prefer automated interactions with live chatbots over receiving emails. Not only is it easier – and faster – to solve a problem via live chat, but chat messages are also highly personalized to that customer’s particular needs.continue reading »