Logos and taglines and brands…oh my!

Oh my indeed! These three words are simple to understand on the surface, but they’re as deep as an ocean once you put them into practice. You might be thinking, “How are some fancy visuals or catchy lines complicated?”

And that’s exactly the point! Your brand’s true impact is easy to underestimate.

The truth is – your credit union or community bank’s brand is more than a cool design, nice font and pleasing color palate. Each brand element sends an important message. Everything related to your brand tells consumers about who you are.

Let’s dive deeper and figure out how different brand elements communicate your identity to consumers.

 

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