LPL fined $1M over credit union rep failures

Massachusetts securities regulators fined independent broker-dealer LPL Financial $1 million for failing to supervise financial advisors working in Digital Federal Credit Union branches. They claim the LPL registered reps operating as credit union employees were part of securities sales contests in which they earned cash bonuses, used business “inconsistent and confusing” business cards and made “misleading statements” about their compensation.

“The credit union paid cash bonuses and operated sales contests to generate cash prizes based on commissions,” Commonwealth Secretary William Galvin said in a statement.

“What is worse – when my office did mystery shopping at one of the credit union locations, they were told by a dual credit union/LPL employee that the employee was paid by the credit union and did not receive commissions. This is not true,” Galvin explained.

According to Galvin’s office, LPL let its reps use a “doing business as” name, “which was essentially the same as the credit union. The use of the Digital Federal’s trade name in the broker-dealer business went “beyond the purpose of identifying where brokerage services [were] located.”


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