Making Google personal: Google search trends
“Who was that one guy who was in that movie that one time?”
“How do you convert miles to kilometers?”
“Who was the 23rd president of the United States?”
These are all questions that may have come up at some time or another in your life. These are all questions you may have turned to Google to answer.
More and more, people aren’t just asking Google about factual responses. Instead, they’re asking personal questions and expecting personalized results in return. For example, “What should I have for dinner?” has become increasingly popular. In general, searches asking “___ should I ____” have gone up 80% in just two years.*
Some quick facts regarding Google searches:
- Google handles around 2 trillion searches per year**
- Of those, 15% are inquiries that have never been asked before
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