Managing vs. coaching

A good leader knows how to manage and how to coach and – most importantly – recognizes which is appropriate for a given situation.

Forbes contributor Holly Green explains that managing “involves a more directive, task-oriented style that should only be used under certain conditions,” such as a crisis situation or when someone is doing a task for the first time. She says coaching is best for developmental purposes; when someone may need guidance and support, but not direction.

“Knowing when to direct, delegate or develop is critical to managerial effectiveness,” she writes. “Determine which style is appropriate based on the task at hand rather than the individual.”

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