Your marketing strategy drives your marketing creative. Not the other way around. However, creative is vitally important to your marketing plan’s execution. The most unique strategy in the world is meaningless unless the creative pops and sizzles.
So how do you strike the right blend between creative and strategy? We asked Jim Foley, On the Mark Strategies creative director, a series of questions when it comes to that issue.
- How does strategy drive creative?
Without strategy you are really just creating graphics for the sake of creating graphics. It becomes more of a beauty contest or about pretty pictures. If you define your strategy well your creative should be the execution of your strategy.continue reading »