Marketing in an uncertain time
What to do now to set your credit union up for success when the world reopens.
Just as credit union marketers got their plans and budgets approved and were getting their first campaigns launched, COVID-19 changed everything. Since that time, we have been scrambling to be safe at work, while developing communications about limited branch service, digital options and governmental programs.
Marketers thrive on reacting to changing circumstances and the current crisis is no different. Our well-laid plans might be out the window, but that doesn’t mean we don’t need to be thoughtful about what we can do now to lay the groundwork for successful growth at our institution once the country gets through the worst of the pandemic and life returns to a “new normal.”
There are several things we should be doing right now to lay the groundwork for success in the future.
What to Do Now
Connect with members. This is a scary time for everyone, including your members. Not only do they have to worry about getting sick, but about losing their jobs and paying their bills. Now is a great time for marketing and your associates to reach out to members, listening empathetically and offering helpful information and advice. People will remember who was there for them, with a comforting phone call or a helpful article, when things return to normal.
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