MasterCard tries out ‘selfie pay’ for online purchases

For the selfie generation, it might be the perfect way to pay.

MasterCard is trying out a new technology that lets online shoppers authorize a transaction with a snapshot of their face instead of a password.

“As the world gets increasingly digital, this will be the next wave of technology that will change the consumer experience of shopping digitally,” says Ajay Bhalla, president of enterprise security solutions for MasterCard. “It’s all part of our role in making commerce available anywhere, any time, on any digital device.”

More than 200 employees of First Tech Federal Credit Union in the U.S. are taking part in a two-month pilot, through October, in which they verify who they are with either the scan of a fingerprint or a smartphone selfie. A similar trial is taking place in the Netherlands.

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